In 2026, nearly 10 millions of French people are unable to access healthcare. 3/4 of the French territory is a medical desert: area with limited or no access to healthcare services. In these areas, 70% of healthcare depends on self-employed health professionals. But with the war in the Middle East that caused fuel prices to skyrocket, it became nearly impossible for them to properly care for their isolated patients while still earning a living.
Switching to electric vehicles could be the solution, but since electric cars cost 20% to 30% more, it's not a viable option for them. For years Renault. has been helping companies to switch their fleet to electric thanks to their fleet offers.
With the surge in fuel price, they decided to make their company car fleet offering available to self-employed healthcare workers operating in medical deserts.
Switching to electric vehicles could be the solution, but since electric cars cost 20% to 30% more, it's not a viable option for them. For years Renault. has been helping companies to switch their fleet to electric thanks to their fleet offers.
With the surge in fuel price, they decided to make their company car fleet offering available to self-employed healthcare workers operating in medical deserts.
Carefleet "CASE STUDY"
CARefleet "film"
CARefleet "tv spot"
CREATIVE TEAM GUILLAUME SABBAGH & MARIE DONNEDIEU
CREATIVE DIRECTORS ROMULUS PETCAN & GABRIEL GHERCA, Marcelo Vergara
CHIEF CREATIVE OFFICER MARCO VENTURELLI
CREATIVE DIRECTORS ROMULUS PETCAN & GABRIEL GHERCA, Marcelo Vergara
CHIEF CREATIVE OFFICER MARCO VENTURELLI
