IN 2022, AS THE ELECTRIC VEHICLE LEADER IN FRANCE, renault is facing a business and ecological problem:
THere are already 1 000 000 electric cars on the streets of france, but only 80 000 public charging stations available.
And very few located in rural area. it's a real barrier to the electric transitions.
SO RENAULT CAME UP WITH AN IDEA TO CHANGE THIS BUSINESS PROBLEM INTO A NEW BUSINESS MODEL
plug inn, the airbnb for plugs
a peer to peer app that connects electric car drivers with other people's home chargers
THere are already 1 000 000 electric cars on the streets of france, but only 80 000 public charging stations available.
And very few located in rural area. it's a real barrier to the electric transitions.
SO RENAULT CAME UP WITH AN IDEA TO CHANGE THIS BUSINESS PROBLEM INTO A NEW BUSINESS MODEL
plug inn, the airbnb for plugs
a peer to peer app that connects electric car drivers with other people's home chargers
PLUG INN "CASE STUDY"
CREATIVE TEAM GUILLAUME SABBAGH & MARIE DONNEDIEU / NATALIA HUIDOBRO & CECILIA ASTENGO
CREATIVE DIRECTOR MARCELO VERGARA
CHIEF CREATIVE OFFICER MARCO VENTURELLI
CREATIVE DIRECTOR MARCELO VERGARA
CHIEF CREATIVE OFFICER MARCO VENTURELLI
